Since the rise of the internet, brokerages have employed new tactics to get customers to broker trades consistently. One of these tactics is the rise of the “commission free” platforms. Confetti animations and gamified platforms have made it easier than ever for clients to broker trades using complex financial instruments that they reasonably should not have access to. The firms using this model very rarely disclose the risks of using these financial tools as they know that the more trades the client makes, the more money they will make off of either commissions or payment for order flow.
Options are not Investment Tools
Options trading has become a popular term in recent years, with more young people associating options trading with “investing.” In reality, they are using financial instruments that are primarily designed to be a way of managing liquidity risks by major financial institutions. Options are risk management tools, not investment tools. Options have a unique way of making people think that they are generating income when placing a put or call option. This however is false. On a risk-adjusted basis, options traders do substantially worse over long periods of time than the buy and hold investor.
Day Trading is Gambling
Online influencers in recent years have notably used day trading as a way to sell courses to a young audience. Day trading by its nature involves the short term buying and selling of securities in order to capture a profit off of short term price fluctuations. The problem? Day trading is akin to gambling to the retail investor. They are trying to arbitrage a profit off of a guess on where a stock price is going. After the hidden fees that the client pays to the broker, they are highly unlikely to consistently make a good return on their capital. Day trading is a zero sum game. In order for you to win, someone else has to lose. It is not a sustainable way for retail investors to build wealth. Even the best hedge funds in the world cannot consistently beat the market over decades.
What is Investing?
Investing at its core is putting your money into something (whether a business, real estate, index funds) with the expectation that it will produce returns for you over time. The stock market, is a giant distraction from the business of investing. The stock market reports the valuation of what millions of people are predicting the future will hold (which is impossible to predict). Responsible investing means diversifying your portfolio to avoid idiosyncratic risk and having reasonable expectations. For most people, investing means making diligent contributions to a well thought out portfolio over the course of a lifetime. Brokerages have purposefully employed tactics to make it easier for people to gamble with their money and use tools that are not to their benefit without the proper disclosure of what they are getting themselves into.



